Zephyr Adventures and MartinCalder Productions in partnership with Sonoma State University’s Wine Business Institute, the Wine Institute of California, and the Napa Valley Destination Council are pleased to present the first global wine tourism conference ever to be held in North America. Up to 200 national and international delegates representing wine and travel businesses, educators and other stakeholders in the wine tourism industry will convene in Napa Valley on November 16 and 17 to address current industry trends and the issues that impact wine tourism throughout the globe.
The conference will appeal to individuals involved in the following areas:
- Wineries that would like to increase the number of visitors to their winery and improve cellar door sales
- Wine and tourism promotion agencies and chambers of commerce
- Companies involved in wine tourism including tour operators, travel agencies, transportation companies, event planners, hotels, and restaurants
- Wine tourism academics from university programs
By working in tandem with Sonoma State University’s Wine Business Institute and the Wine Institute in California, conference organizers will provide an innovative and informative two-day program of general sessions and panel discussions guided by leading educators and strategists in the wine and tourism industries. We will be learning from the best in wine tourism.
The Wine Tourism Conference is organized by Zephyr Adventures and MartinCalder Productions:
Zephyr Adventures has been providing adventure travel tour vacations around the world since 1997, specializing in trekking, bicycling, inline skating, and active wine, food, and beer tours. Recognizing an unfulfilled need for real-life gatherings for those involved in online social media, Zephyr Adventures also owns and operates a series of conferences for wine, beer, food, and fitness and health bloggers. For information on the WBC see www.WineBloggersConference.org.
MartinCalder Productions is a marketing, communications and event management company for the luxury lifestyle sector. Committed to the philosophy that you need to know your own unique story and the emotional trigger that makes consumers buy, the company offers a stable of powerhouse promotions for food, wine, art and travel.
In addition, we are proud to have Marcy Gordon from the blog Come for the Wine join us as our official Tweeter. Marcy is experienced in social media and runs her own Twitter account (@MarcyGordon) with over 2000 Twitter followers.
We hope you can join us in November, 2011 in Napa!
As a person who has been in the wine industry for nearly 20 years and spent a few years as a wine tour guide I hope an important point will be explored at the conference. We need to promote California as a year-round destination. We tend to look within our state instead of across the country and world for visitors. To peopl in the Eastern and mid-Western US, CA is a sunny paradise, even in the depths of our winter. We are missing revenue by not marketing our state in this way. Travel and touism should not be seasonal in CA.
Thanks,
Jolene Tompkins
Quality Wine Tours in Finger LAKES WINE COUNTRY REGION