2015 Wine Tourism Conference Agenda Outline

The 2015 Wine Tourism Conference heads to Loudoun County, VA this November 18-20.  The Virginia wine industry is buzzing with energy and enthusiasm for the culture of wine and we very much look forward to being in “DC’s Wine Country” this Fall for the annual forum of all things wine + tourism.

We are delighted to announce that the 2015 Agenda is being finalized and well in advance of the conference.  We have worked hard to secure relevant program content for the conference and are confirming speakers.  Please take a peek at the current schedule of topics covered at this year’s Wine Tourism Conference in Leesburg:

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Current WTC Agenda

Note: Please see the Agenda page for the updated agenda

Wednesday, November 18

Optional, pre-conference Workshops
Three sessions in the morning & afternoon to choose from:

8:30-11:30 AM
• Digital Marketing for the Wine Industry
• Tasting Room Management
• Beer Tourism (intended for the local beer industry)

— Can attend the Workshops separately from and/or in addition to the Conference —

1-4 PM
• Customer Relationship Management
• Creating & Growing a Food, Wine, or Beer Tour Operator Business
• Digital Marketing for the Beer Industry (intended for the local beer industry)

Wine Tourism Expo & Opening Night Wine Reception
5-7 PM  Meet all conference partners and enjoy wines from across North America and the world

Thursday, November 19

9:15-9:30 AM – Conference Opening & Welcome

9:30-10:15 AM – Welcome to Loudoun County & Virginia
We’ll hear from the experts who put Loudoun County & Virginia on the map as a major wine tourism destination

10:15-11:15 AM – Wine Tourism is Ag Tourism
Hear from experts in the food tourism and ag industries about state policies, current trends and other items affecting ag tourism and how it relates to wine tourism

11:30-12:30 PM – Wine Tourism Research
Learn about the latest research in wine tourism from various regional and national studies

12:30-2:00 PM - Lunch Break

2-3 PM – Breakout Sessions
Guerilla Marketing: No-Cost Marketing Solutions
• Technology & the Wine Industry: What is Working Now

3:15-4:15 PM - Breakout Sessions
• It Takes a Village: Working Together to Increase Tourism
• Public Relations for the Wine Industry: How to Pitch to the Media

4:15-5:45 PM – Wine Reception

6:00 PM – Dinner

Friday, November 20

9-10 AM – How the Media Sees Your Wine Business
Hear from professional wine and tourism writers about their relationship with wine tourism & how you can engage with them

10-11 AM – Panel of State Tourism Directors
Leaders of three state tourism agencies will discuss, in-depth, their efforts to promote wine tourism

11:15-12:15 PM – Breakout Sessions
• Customer Service: How to Set Your Brand Apart
• Promoting Your Wine Tourism Business Beyond Your Region

12:15-1:45 PM – Lunch

1:45 – 3:15 PM - Three Perspectives on International Wine Tourism
An opportunity to learn from wine tourism practices from outside the U.S.

3:30-4:15 PM – Keynote Speaker

4:15-5 PM – Conference Close/Announcement of 2016 Location

5 PM - Depart for Overnight Post-Conference Excursion


  1. says

    Hi there,
    I would like to know if this conference would be of benefit to me. I have worked in the wine industry (directly & indirectly) for 23 years and I currently head up Marketing at South Africa’s oldest Wine estate (Groot Constantia) and as we get in excess of 350 000 visitors per year, I am always looking to learn from what others are doing, internationally. I am also a Director on the board of Cape Town Tourism and a Judge of South African Tourism’s Lilizela tourism awards.
    As our current exchange rate makes any trip to the USA very costly, I would like to approach our Department of tourism for assistance with funding but first need to establish whether I would be able to extract value by attending.
    Please also let me know if I could somehow contribute to your conference by sharing our experiences in South Africa.
    Kind regards

    • says

      Grant, this conference should be of benefit to you. The goal of the conference is to provide concrete information attendees can take home with them to improve their own wine tourism offerings. Most attendees do take plenty of notes with lots of ideas. The learning happens both from the scheduled sessions and from meeting other participants. Come join us!