5 Reasons to Attend the Wine Tourism Conference

The 5th annual Wine Tourism Conference

1. Conference Content & Agenda
There is an amazing line up of industry players and experts gearing up to share their insights into wine tourism, inspire you and your team, and give you valuable take aways that you can go back and implement at your winery immediately. Please check out the conference agenda for full details.

2. Tasting Room Marketing & Social Media Workshops Added
Some of the most popular and engaging sessions at previous Wine Tourism Conferences has been about DTC (Direct to Consumer) sales and Social Media strategy. We felt that each topic deserved more time, and so we have added optional workshops on Wednesday, Nov 13.

The Tasting Room Marketing – Increasing Visitors & Sales workshop will be led by a power trio of players: Dixie Huey of Trellis Growth Partners, Michael Kelly of Sokol Blosser winery, and Brent Johnson of Vin65.

The Social Media workshop will be led by Andrew Healy of 3 Rock Marketing – a Napa based Social Media marketing firm for the wine industry.

3. Networking & Learning from Peers
What industry event brings together wineries from across the country, wine tour operators, winery associations, and tourism associations? There is a great collaborative spirit at the Wine Tourism Conference, and some of the best things learned come from open discussions and sharing by attendees.

4. Wine Tourism is a Growing Industry
The concept of “wine tourism” is growing world-wide, and regions around the world are organizing efforts to increase wine tourism to their areas. The US just celebrated it’s first “Wine Tourism Day” this past may, and governments like Australia are creating substantial initiatives to drive tourism to their wine regions. The Wine Tourism Conference is the best way to understand the trends in wine tourism in order to increase visibility and winery visitorship.

5. Great American Wine Festival
The 1st annual Great American Wine Festival is scheduled directly after the Wine Tourism Conference on Saturday, Nov 16. This inaugural event will showcase wines from across the US to over 350 consumers. For information on how to exhibit your wines, please email us.

Are you a WTC alumni? Do you have any points to add to this list?