Tour Operator Best Practices in the Wine, Beer, and Food Industries

miami-culinary-toursDid you know there are at least 235 wine tour companies in the United States? And at least 400 worldwide?

Have you noticed that every major US city now has both a beer tour company and a food tour company taking locals and visitors alike on scrumptious tours of area breweries and restaurants?

Food and drink tourism is not new but the prevalence of tour companies has expanded greatly in recent years as the food and beer worlds have caught up with what has been standard practice in wine regions for years. It is now possible to visit most any major city to take a day culinary tour or to spend your vacation time and dollars visiting the world’s best regions for beer, wine, and food.

From 1:00 – 4:00 PM on Tuesday, November 8th we are pleased to present a Pre-Conference Workshop on Tour Operator Best Practices. If you are running a food or drink tour business or interested to start one, this is an event you do not want to miss.

Topics to be covered include:

  • Selecting a niche
  • Identifying your target market
  • Insurance
  • Employees and Guides
  • Pricing
  • Selecting tour locations
  • Running great tours
  • Marketing
  • Soliciting feedback

This workshop is more than just a presentation. Everyone in the room will likely have information to contribute and this will be as much round table discussion as presentation. Nevertheless, we have three great presenters:

  • Allan Wright (me), who has an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania and has 19 years experience operating two tour companies (Zephyr Adventures and Taste Vacations)
  • Miguel Lecuona, who operates a Texas wine industry consulting business and drew up the tour operator agreements for the popular Wine Road 290
  • Andy Potter, owner and operator of Austin Eats Food Tours who is also speaking at this year’s Global Food Tour Owners Conference

If you are a food or drink tour operator, eager to start one, or interested to learn more about this for your region, please join us! Please note there is an extra cost for the workshop of $125 and you need not be registered for the conference to attend.

Photo courtesy of Miami Culinary Tours.


  1. says

    Food and drink tourism create a great impact in our present days. we cannot deny the fact that every occasions we prepare overflowing drinks. Its amazing to know that there so many wine companies all over the world. Thanks for this article.