- Andrew Healy from 3 Rock Marketing in Napa will reprise his excellent social media talk from last year, this time conducting it in a three-hour pre-conference workshop.
- Laura Mandala, who served as Vice President of Research for the U.S. Travel Association, will reveal the latest in wine tourism research.
- Byron Marlowe of Southern Oregon University will present findings from a survey of Oregon winery tasting rooms he is conducting specifically for this conference.
- Cindy Molchany and Thea Dwelle will present statistics on the wine blogging community and offer ideas on how you can effectively work with bloggers.
- Paul Wilke, who was manager of global public relations at Visa Inc. with a focus on the company’s travel and tourism business and founded Visa’s inaugural International Tourism Conference at the 2010 Vancouver Olympic Games, will discuss the convergence of tourism and technology.
- Don Bourassa is the Community Manager for Yelp and will speak on how you can promote your wine tourism business digitally on sites like Yelp and Trip Advisor.
We still have a few agenda nuggets to come, including our keynote speaker announcement and eight representatives for the Perspectives on Wine Tourism section. Plus, we’ll have industry breakout groups, lunches and receptions, a pre-conference excursion, and a post-conference dinner.
We set the agenda for the Wine Tourism Conference based on feedback and suggestions from the wine tourism community. This starts with an online survey we conduct at the end of the preceding year’s conference. We then put out a call for content and speaker suggestions. We then cull these into an orderly group, combining and adjusting, before having a vote of topics by previous attendees.
All this is designed to make sure the Wine Tourism Conference reflects what you, the wine tourism industry, wants to experience each year.