Below are some of the speakers for our 2020 Wine Tourism & Marketing Conference. Check back for regular updates!
Executive Director, Wine Communicators of Australia
For almost three decades, Lynda Schenk has worked across a diverse range of industries including: wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large.
Lynda has an natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability.
Winner 2018 Wine Marketer of the Year – Women in Wine Awards
Finalist 2019 Business Women of the Year – South Australian Small Business Category – Telstra Business Awards
Tammy is president at VingDirect, which provides tasting room management and sales tools to family wineries. Prior to founding VingDirect in 2009, Tammy served as the head of Foster’s Wine Estates U.S. Direct to Consumer division. In this role, she was acting President of Windsor Vineyards from 2005-2007 and President of International Wine Accessories from 2004-2007.
President, Lunabean Media
With over 18 years of digital marketing and web development experience in the wine industry, Jeremy brings full-spectrum knowledge of the digital tools available to wineries from SEO to websites to email marketing to social media. His practical and whole-picture approach to implementing these highly effective tools help his clients grow their brand, reach new customers, increase tasting room traffic and DTC sales, and ultimately, deliver exemplary customer service and retention rates. Jeremy has a B.A. in English from Boston College and co-founded Lunabean Media in 2009 to merge his wine experience with his digital marketing acumen.
Direct to Consumer Executive Vice President, The Family Coppola
Janiene Ullrich has been a valuable member of The Family Coppola executive team and trusted confidant for many years. She has an uncanny ability to turn any situation into a profitable and viable project, affecting the bottom line with her strategic tactics and thorough approach. For 18 years, she has been a reliable and appreciated part of the Coppola network, working her way up to a Vice President level within the organization.
Janiene Ullrich is currently the Direct to Consumer Executive Vice President of The Family Coppola. She has over ten years of wine industry experience growing eCommerce sales, launching new tasting rooms, developing tasting rooms with innovation, and evolving Wine Clubs. She also guides with strategic management of restaurants, merchandising and a distribution center. With consumer interaction in mind, and a respect for the Coppola family’s theatrical perspective, Ullrich can capture the right balance of authenticity while keeping in line with business goals and budgetary projections.