Below are some of the speakers for our 2020 Wine Tourism & Marketing Conference. Check back for regular updates!
Executive Director, Wine Communicators of Australia
For almost three decades, Lynda Schenk has worked across a diverse range of industries including: wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large.
Lynda has an natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability.
Winner 2018 Wine Marketer of the Year – Women in Wine Awards
Finalist 2019 Business Women of the Year – South Australian Small Business Category – Telstra Business Awards
Tammy is president at VingDirect, which provides tasting room management and sales tools to family wineries. Prior to founding VingDirect in 2009, Tammy served as the head of Foster’s Wine Estates U.S. Direct to Consumer division. In this role, she was acting President of Windsor Vineyards from 2005-2007 and President of International Wine Accessories from 2004-2007.
Co-Founder and CEO, Enolytics
Cathy Huyghe is a dynamic media professional with a special interest in wine and the spirit of hospitality. She is also an effective, engaging public speaker on subjects ranging from wine and gastronomy to digital media and entrepreneurship.
Cathy is the co-founder and CEO of Enolytics, a big data startup providing business intelligence for the wine industry. She also currently writes for Forbes.com about the business and politics of the wine industry, and for Inc.com about entrepreneurs with a special focus on women. She is the author of the award-winning book Hungry for Wine: Seeing the World through the Lens of a Wine Glass; she was a finalist for the 2016 IWSC Wine Communicator of the Year award; and she won the 2016 Innovator of the Year award from Diaz Communications.
President, Lunabean Media
With over 18 years of digital marketing and web development experience in the wine industry, Jeremy brings full-spectrum knowledge of the digital tools available to wineries from SEO to websites to email marketing to social media. His practical and whole-picture approach to implementing these highly effective tools help his clients grow their brand, reach new customers, increase tasting room traffic and DTC sales, and ultimately, deliver exemplary customer service and retention rates. Jeremy has a B.A. in English from Boston College and co-founded Lunabean Media in 2009 to merge his wine experience with his digital marketing acumen.
Direct to Consumer Executive Vice President, The Family Coppola
Janiene Ullrich has been a valuable member of The Family Coppola executive team and trusted confidant for many years. She has an uncanny ability to turn any situation into a profitable and viable project, affecting the bottom line with her strategic tactics and thorough approach. For 18 years, she has been a reliable and appreciated part of the Coppola network, working her way up to a Vice President level within the organization.
Janiene Ullrich is currently the Direct to Consumer Executive Vice President of The Family Coppola. She has over ten years of wine industry experience growing eCommerce sales, launching new tasting rooms, developing tasting rooms with innovation, and evolving Wine Clubs. She also guides with strategic management of restaurants, merchandising and a distribution center. With consumer interaction in mind, and a respect for the Coppola family’s theatrical perspective, Ullrich can capture the right balance of authenticity while keeping in line with business goals and budgetary projections.
Founder and President Emeritus, Balzac Communications
Paul has been an instructor for Napa Valley College’s Viticulture and Enology department for the past twenty-five years. He is also a guest lecturer at many universities, including the Wine Tourism MBA program through the universities of Bordeaux, Porto, and Rovira Virgili, and has spoken at more than eighty conferences throughout the world on wine, wine tourism, wine education, public affairs, and wine marketing. With Liz Thach and Janeen Olsen, he authored a book: Wine Marketing & Sales, Strategies for a Saturated Market by The Wine Appreciation Guild, which won the Gourmand International Award in 2008 for the best wine book of the year for professionals. A second edition of that work was published in 2011, and a third edition will appear this year. His second book: Artisan Public Relations, is due to be published in 2019, and a third book, Wine Sales and Distribution, with John Crotts and Byron Marlowe, was published in 2019 by Rowman and Littlefield. He was a columnist for Vineyard & Winery Management Magazine for ten years, and served on the board of directors of the Society of Wine Educators for many years. With Rick Kushman of Capital Public Radio, he hosts “Bottle Talk” at http://www.rickandpaulwine.com/ a weekly conversation about wine.