Oregon tourism is a $9.2 billion industry. In order to be that effective, there needs to be a robust organization at the helm to promote the industry and inspire travel to Oregon. Travel Oregon does just that. From the website homepage featuring a … [Continue reading]
When Wireless Meets Wine
This is a guest post by 2013 Wine Tourism Conference speaker, Don Bourassa. Who’s drinking my wine? Who’s coming my tasting room? What do these people have to say about it? How can I leverage free online resources to dial my service up to 11? The … [Continue reading]
Rules for Successful Partnerships
This is a guest post by 2013 Wine Tourism Conference speaker, John Cooper. Partnerships. We’ve been told that to succeed in life and business you need partnerships. In this era of scarce resources, that’s the case even more. But in marketing … [Continue reading]
Pretty is Nice but There is More to Making Wine Tourists Return
This is a guest blog post from 2013 Wine Tourism Conference speaker, Donna Quadri, PhD. Recent research I conducted in the United States Lake Erie wine region about the visitor’s experience confirmed that the four distinctive elements of Pine and … [Continue reading]
Prediction: Southern Willamette Valley Excursion will be EPIC
When things fall beautifully into place, there seems to be a bit of magic at work. That's how it feels as the details of the Wine Tourism Conference Pre-Conference Excursion have started to come together and take shape. Eugene, Cascades & … [Continue reading]
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