Below are some of the speakers for our 2020 Wine Tourism & Marketing Conference. Check back for regular updates!
Executive Director, Wine Communicators of Australia
For almost three decades, Lynda Schenk has worked across a diverse range of industries including: wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large.
Lynda has an natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability.
Winner 2018 Wine Marketer of the Year – Women in Wine Awards
Finalist 2019 Business Woman of the Year – South Australian Small Business Category – Telstra Business Awards
Tammy is president at VingDirect, which provides tasting room management and sales tools to family wineries. Prior to founding VingDirect in 2009, Tammy served as the head of Foster’s Wine Estates U.S. Direct to Consumer division. In this role, she was acting President of Windsor Vineyards from 2005-2007 and President of International Wine Accessories from 2004-2007.
Winemaker, Plum Hill Vineyards
Promoted to winemaker in February 2019 at the age of 24, Shannon Carrigan makes and executes all winemaking decisions for Plum Hill Vineyards. Shannon was hired to work as a Tasting Room Associate for Plum Hill, but quickly rose through the ranks with her desire to learn winemaking and with a passion to do more. Shannon attended and recently graduated from Chemeketa Community College with a degree in Winemaking. Shannon’s job at Plum Hill is not limited to working in the Winery, as she gets involved with vineyard operations, marketing, social media, and even distribution channels. Shannon has created multiple new and innovative wines at Plum Hill including a silver medal-winning white “Port” style, White Lace, as well as a skin-contact “Orange Wine” that has become extremely popular.
Executive Director, Colorado Wine Industry Development Board
Doug Caskey is Executive Director at the Colorado Wine Industry Development Board, a position he has held since 2000. The Colorado Wine Industry Development Board promotes Colorado wine and grapes throughout the state and beyond. Doug has 30 years of experience in the wine industry, including stints in retail as the wine manager at Liquor Mart, the largest liquor store in Boulder, and as a wine education instructor at the Culinary School of the Rockies.
Co-Founder, New Economy Consulting
Sam Chapman is co-founder of New Economy Consulting, Oregon’s premier cannabis consulting firm. Founded in 2013, NEC was instrumental in the drafting and successful passage of the law that legalized medical marijuana dispensaries (HB 3460) and recreational marijuana legalization (Measure 90). Sam advises current and future elected officials on crafting and maintaining reasonable regulations, has drafted and introduced state legislation to allow for social cannabis lounges, and sits on city, state, and national committees and boards, including the Minority Cannabis Business Association.
Co-Founder, Ninkasi Brewing
Jamie Floyd is the co-founder of Ninkasi Brewing, based in Eugene, which he created in 2006 along with his friend and partner Nikos Ridge. Ninkasi Brewing has grown dramatically in its short existence and was 35th on the most recent list of the largest craft breweries in the United States. Jamie is on the board of the Oregon Brewers Guild. Ninkasi Brewing recently sold a majority stake to Legacy Breweries Inc, a holding firm that is planning to inquire other craft breweries.
Senior Director of Tourism, Eugene, Cascades, & Coast
Stephen Hoshaw is Director of Tourism at Eugene, Cascades, & Coast, our primary WMTC host organization, where he works directly with state, regional, and national media to provide destination information and support. He also oversees strategic social media promotion of the Eugene, Cascades & Coast destination and has a background in PR, focusing in retail, technology, hospitality, and food & beverage industry sectors. He is a big fan of the local craft beer industry in addition to wine.
Co-Founder and CEO, Enolytics
Cathy Huyghe is the co-founder and CEO of Enolytics, a big data startup providing business intelligence for the wine industry. She also currently writes for Forbes.com about the business and politics of the wine industry, and for Inc.com about entrepreneurs with a special focus on women. She is the author of the award-winning book Hungry for Wine: Seeing the World through the Lens of a Wine Glass; she was a finalist for the 2016 IWSC Wine Communicator of the Year award; and she won the 2016 Innovator of the Year award from Diaz Communications.
Founding Partner & Wine Director, Dear Mom Wine Co.
Robert is the visionary and winemaker behind Dear Mom Wine Co. He is a Co-Founder of Coopers Hall Winery in Portland, Oregon and a graduate of the Oregon School of Law with a proven track record of entrepreneurial success and leadership in the Oregon wine industry. His past work in the industry has included sales as well as owning a Portland tavern.
Sophia McDonald Bennett
Freelance Writer, Editor, & Communicator
Sophia McDonald Bennett is a freelance writer, freelance editor and communications consultant with extensive experience working with trade magazines, consumer magazines, newspapers, and companies in need of copywriting, public relations and other communications services. Her main areas of interest are food and farming, beverages (particularly wine and spirits), interior design, sustainability, waste management, marketing communications, and general business. Her articles have appeared in TheAtlantic.com, Eating Well, Wine Enthusiast, All About Beer, SevenFifty Daily, Wine Business Monthly, Sip Northwest, Oregon Wine Press, and many more.
President, Lunabean Media
With over 18 years of digital marketing and web development experience in the wine industry, Jeremy brings full-spectrum knowledge of the digital tools available to wineries from SEO to websites to email marketing to social media. His practical and whole-picture approach to implementing these highly effective tools help his clients grow their brand, reach new customers, increase tasting room traffic and DTC sales, and ultimately, deliver exemplary customer service and retention rates. Jeremy has a B.A. in English from Boston College and co-founded Lunabean Media in 2009 to merge his wine experience with his digital marketing acumen.
Direct to Consumer Executive Vice President, The Family Coppola
Janiene Ullrich is the Direct to Consumer Executive Vice President of The Family Coppola. She has over ten years of wine industry experience growing eCommerce sales, launching new tasting rooms, developing tasting rooms with innovation, and evolving Wine Clubs. She also guides with strategic management of restaurants, merchandising and a distribution center. With consumer interaction in mind, and a respect for the Coppola family’s theatrical perspective, Ullrich can capture the right balance of authenticity while keeping in line with business goals and budgetary projections.
Founder and President Emeritus, Balzac Communications
Paul has been an instructor for Napa Valley College’s Viticulture and Enology department for the past twenty-five years. He is also a guest lecturer at many universities, including the Wine Tourism MBA program through the universities of Bordeaux, Porto, and Rovira Virgili, and has spoken at more than eighty conferences throughout the world on wine, wine tourism, wine education, public affairs, and wine marketing. With Liz Thach and Janeen Olsen, he authored a book: Wine Marketing & Sales, Strategies for a Saturated Market by The Wine Appreciation Guild, which won the Gourmand International Award in 2008 for the best wine book of the year for professionals. A second edition of that work was published in 2011, and a third edition will appear this year. His second book: Artisan Public Relations, is due to be published in 2019, and a third book, Wine Sales and Distribution, with John Crotts and Byron Marlowe, was published in 2019 by Rowman and Littlefield. He was a columnist for Vineyard & Winery Management Magazine for ten years, and served on the board of directors of the Society of Wine Educators for many years. With Rick Kushman of Capital Public Radio, he hosts “Bottle Talk” at http://www.rickandpaulwine.com/ a weekly conversation about wine.