Wine tourism and wine marketing are two critical aspects of wine industry profitability. As just one example, a survey conducted by Silicon Valley Bank found 60% of wine revenue in Napa County comes from direct sales, much of that from tasting rooms. Without effective marketing to get visitors in your door (wine tourism), purchasing from your website, and joining your wine club you will not be maximizing your returns.
But wine tourism and wine marketing are equally applicable to wine tour operators, hotels and restaurants in wine regions, and winery associations and destination management organizations trying to increase visitation.
The Wine Marketing & Tourism Conference is an industry conference designed for decision makers working in the wine and tourism industries. The conference provides concrete, actionable information to help you enhance your marketing skills and develop a progressive tourism position. In addition, the conference is filled with opportunities to network and share with your peers.
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