In week 4 of our 10-week Successful Marketing video series, Allan discusses external consumer reviews, how to respond to negative reviews, where to find them and how to setup alerts.
Handling Negative Consumer Reviews
- Don’t Be Defensive
- Be Polite
- Outline Corrective Action
- Invite Back With Perk
When Not to Engage
- When commenter is:
- Won’t let go of an issue
- Are racist, homophobic, or otherwise unacceptable
Set Up Alerts
- Google Alerts
- Review Trackers
Check out the video to also learn about other rating sites available!
Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.
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Successful Marketing Video Series
Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers