The Wine Marketing & Tourism Conference serves two needs: 1) It provides hard information about the critical subjects of wine marketing and wine tourism that you can bring home to both grow and improve your local offerings and 2) It provides a forum for meeting your fellow leaders working on the marketing and tourism sides of the wine industry. The conference will appeal to:
- Wineries that would like to increase the number of visitors to their winery, improve cellar door sales, and be more effective in marketing
- Winery Associations and Destination Marketing Organizations who are tasked to increase the number of butts in seats, bodies in beds, and inquiring minds at area attractions
- Tour operators, travel agencies, transportation companies, and event planners who provide wine tourism offerings to the public
- Hotels and restaurants that are located in wine areas around the world
- Public relations professionals and other consultants to the wine and tourism industries
- Academics and students from university wine business programs
- Media and bloggers who write about wine and tourism
The Wine Marketing & Tourism Conference will offer three content tracks in 2018:
- Wine Marketing
- Wine Tourism
- Wine Events
New in 2018, we are also offering three-hour “Best Practices Summits” for the following groups, included in your conference registration price, in which you will learn from industry leaders, hear from your peers, and provide your own best practices tips:
- Tasting Room Managers
- Event Managers
- Wine Tour Operators
- Destination Management Organizations
- Winery Associations
- Consultants
What can you expect to get out of the conference?
- An overview of the current state of wine marketing, wine tourism, and wine events from our keynote speakers and industry panels
- Specific, useful information you can use in subjects such as social media, digital marketing, staffing, technology, tasting room management, event management, and more from our breakout sessions and pre-conference workshops
- Networking opportunities during sessions, at breakfast and lunch, and at receptions and optional dinners
- An opportunity to pour your wine at our Wednesday evening reception if you are one of the first 40 non-profit or governmental winery associations or DMOs registered to attend
- Two wine receptions, two continental breakfasts and one lunch included in the conference price