The Wine Marketing & Tourism Conference serves two needs: 1) It provides hard information about the critical subjects of wine marketing and wine tourism that you can bring home to both grow and improve your local offerings and 2) It provides a forum for meeting your fellow leaders working on the marketing and tourism sides of the wine industry. The conference will appeal to:
- Wineries that would like to increase the number of visitors to their winery, improve cellar door sales, and be more effective in marketing
- Winery Associations and Destination Marketing Organizations who are tasked to increase the number of butts in seats, bodies in beds, and inquiring minds at area attractions
- Tour operators, travel agencies, transportation companies, and event planners who provide wine tourism offerings to the public
- Hotels and restaurants that are located in wine areas around the world
- Public relations professionals and other consultants to the wine and tourism industries
- Academics and students from university wine business programs
- Media and bloggers who write about wine and tourism
The Wine Marketing & Tourism Conference will offer brand-new content in 2020 highlighted by four two-hour blocks of content:
- Marketing
- Tourism
- Sales
- Service
Each two-hour block will be led by a nationally recognized expert in the field. In addition, we will offer two keynote speakers, a “lightning talks” session of case studies from around the globe, and two one-hour Industry “Sharing Best Practices” sessions for the following groups:
- Wineries: Tasting Room, Events, Marketing, and Communications Professionals
- Wine Tour Operators
- Destination Management Organizations & Winery Associations
- Consultants
- Hotels & Restaurants
What can you expect to get out of the conference?
- Specific, useful information you can use in subjects such as social media, digital marketing, staffing, technology, tasting room management, event management, and more
- Networking opportunities during breaks and receptions
- An opportunity to pour your wine at our Tuesday evening reception if you are one of the first 40 non-profit or governmental winery associations or DMOs registered to attend
- Two wine receptions and one lunch included in the conference price
