At the 2020 Wine Marketing & Tourism Conference, we are proud to have 17 speakers, including 11 who are flying into Oregon from out of state.
The Wine Marketing & Tourism Conference is not a huge industry event where you get lost in the crowds. It is designed to be a niche conference that appeals just to industry marketing and tourism leaders. As such, we can keep everyone in one room during our two packed days of presentations.
We try to make each session impactful and of interest to everyone. Often that means bringing in top speakers from around the country. This year we have 11 speakers flying in from California, New York, North Carolina, Georgia, and even Australia.
Our Visiting Speakers
Executive Director, Wine Communicators of Australia
Lynda Schenk is Executive Director of Wine Communicators of Australia and owner of the marketing firm Purple Giraffe. For over three decades she has worked in marketing in both the wine and other consumer industries. She is the winner of the 2018 Wine Marketer of the Year award and was a finalist in the 2019 Business Woman of the Year award in Australia.
Tammy is president at VingDirect, which provides tasting room management and sales tools to family wineries. Prior to founding VingDirect in 2009, Tammy served as the head of Foster’s Wine Estates U.S. Direct to Consumer division. In this role, she was acting President of Windsor Vineyards from 2005-2007 and President of International Wine Accessories from 2004-2007.
Senior Account Manager, Sopexa
Originally from the Loire Valley, France, Nelly graduated from the Kedge Business School in Bordeaux with a Master’s degree in Business. Nelly joined the Sopexa family in 2018 and today leads several European wine and food council accounts, managing 360 campaigns that include trade relations, walk-around tastings, PR and influencer relations, as well as consumer activations.
Owner, Reserve Tastings Wine Club
Author of the highly acclaimed “When Great Wine Is Not Enough – A Wine Sales & Marketing Guide For Wineries, Négociants & Wine Brand Owners”, Eric Guerra was named the 2018 North Bay Business Journal Winery Sales & Marketing Officer Of The Year. With over 17 years of wine experience, having managed or sold over 20 million cases of wine and developed over 500+ wine brands while receiving 14 packaging awards, Erica has led some of the industries’ most iconic wineries and wine brands, including his recent wine venture Reserve Tastings Wine Club.
Director, Marketing & Strategic Partnerships, FessParker Winery & Vineyard
Anne Hallock is Director of Marketing and Strategic Partnerships at FessParker Winery in Los Olivos, California, which focuses on small lot, vineyard designated and clonal selection Rhône and Burgundian varietals. Before that she established and scaled global strategic marketing for The Trade Desk, a programmatic demand-side platform. Anne previously executed public relations and digital marketing assignments across multiple brands as a group manager at the Clorox Company.
Co-Founder and CEO, Enolytics
Cathy Huyghe is an award-winning journalist and entrepreneur. A two-time graduate of Harvard University, first from the Graduate School of Design and then from the Journalism program, Cathy was shortlisted in 2019 as the Louis Roederer Columnist of the Year for her Forbes column on the business and politics of the wine industry. She is a featured commentator for the “Reign of Terroir” episode in the Netflix series Rotten, and her writing has also been seen and heard on the BBC, the Harvard Business Review, The Atlantic, The Washington Post, NPR and WNYC. She is a columnist (“Life, Entrepreneurially”) for Inc.com and her first book, Hungry for Wine: Seeing the World through the Lens of a Wine Glass, won the World Gourmand Award for Women in Wine in 2016.
Senior Director of Marketing & Sales, Biltmore Wines
Heather Jordan is Senior Director of Marketing & Sales for Biltmore Wines, where she has worked for the last 13 years. Located on George Vanderbilt’s Biltmore estate outside Asheville, North Carolina, the Biltmore Winery is the most visited winery in the country with approximately 600,000 visitors each year. Heather is responsible for marketing strategy, market analysis, sales forecasting and wine portfolio development for Biltmore’s extensive wine business — both on property and across the United States.
CEO, Axis Entertainment
Sarah Miller, CEO of Axis Entertainment Inc, has over 16 years of strategic experience in public relations and marketing within the Tech, Entertainment, Sports & Lifestyle Industries. She has helped launch numerous start-up’s and also worked with notable brands including Playboy Mobile, Sony Music, Ted Talks, Hilton Hotels Digital, LA Kings, NASCAR Mobile, Visa Mobile, and NFL Mobile. Sarah is also the Founder & Chair of the Mobile Excellence Awards, one of the most prestigious and influential mobile awards in the mobile technology, entertainment & media industry.
PR and Content Director, Sopexa
Sarah has just shy of a decade of experience helping food & beverage, retail, lifestyle and travel brands reach new audiences through public relations, digital marketing and content creation. At Sopexa, she creates campaigns that educate, engage and inspire across print, digital and social. Sarah entertains a strong network of industry media contacts, creatives and influencers. She was awarded the PRNEWS Award for best “Diversity and Inclusion Campaign” in 2016 and the Gold Stevie Award for “Event of the Year” in 2017.
Direct to Consumer Executive Vice President, The Family Coppola
Janiene Ullrich is the Direct to Consumer Executive Vice President of The Family Coppola. She has over ten years of wine industry experience growing eCommerce sales, launching new tasting rooms, developing tasting rooms with innovation, and evolving Wine Clubs. She also guides with strategic management of restaurants, merchandising and a distribution center. With consumer interaction in mind, and a respect for the Coppola family’s theatrical perspective, Ullrich can capture the right balance of authenticity while keeping in line with business goals and budgetary projections.
Founder and President Emeritus, Balzac Communications
Paul has been an instructor for Napa Valley College’s Viticulture and Enology department for the past twenty-five years. He is also a guest lecturer at many universities, including the Wine Tourism MBA program through the universities of Bordeaux, Porto, and Rovira Virgili, and has spoken at more than eighty conferences throughout the world on wine, wine tourism, wine education, public affairs, and wine marketing. With Liz Thach and Janeen Olsen, he authored a book: Wine Marketing & Sales, Strategies for a Saturated Market by The Wine Appreciation Guild, which won the Gourmand International Award in 2008 for the best wine book of the year for professionals. His second book: Artisan Public Relations, is due to be published in 2019, and a third book, Wine Sales and Distribution, with John Crotts and Byron Marlowe, was published in 2019 by Rowman and Littlefield.