We are extremely pleased to welcome back Caroline Beteta, president & CEO of Visit California, to provide the opening keynote address at the 2017 Wine Marketing & Tourism Conference.
Caroline actually provided a similar keynote at our first conference back in 2011. She wowed the audience with a polished speaking style, outstanding video, and an engaging presentation. She is still our highest-rated keynote speaker to date.
Visit California is the nonprofit organization created to market California as a premier travel destination and to increase the state’s share of tourism-related revenues. Caroline simultaneously serves as the Director of Tourism in California’s Governor’s Office of Business & Economic Development (GO-Biz). Beteta is responsible for implementing Visit California’s $116 million global marketing program and serves as the lead spokesperson for California’s $125.7 billion travel industry. She has shepherded the growth of Visit California into a global marketing franchise delivering millions of visitors and billions of dollars of economic growth to the state every year.
We’ll see if Caroline can beat her own record reviews from the 2017 audience!