Mobile marketing expert Scott Stanchak will provide the keynote address at the 2016 Wine Marketing & Tourism Conference, scheduled for November 8-10 in Fredericksburg in the Texas Hill Country.
According to Stanchak, mobile now accounts for 60% of all time spent digitally and 90% of mobile time is spent on apps. So if you are not prepared for and involved with mobile marketing, you are losing ground to your competitors and contact with your customers.
Stanchak leads mobile marketing strategy for one of the nation’s leading newspapers and is the founder of Winery Passport, the wine industry’s most popular mobile app for winery tourism. Previously, Stanchak directed mobile marketing and product strategy for Avis Budget Group. He’s been a leader in digital strategy for over 10 years, including developing and executing mobile and Web strategies for multimillion-dollar brands such as NBA, AT&T and News Corp. Stanchak is also a well-regarded speaker, having presented in front of audiences at Apps World, CES, Mobile Marketer Conference and VentureBeat’s Mobile Summit.
Scott, via his company Bakburner Digital, has developed more than a dozen mobile websites and responsive websites including Winery Passport. Winery Passport is helping wineries improve direct-to-consumer revenue through increased brand exposure and customer relationships, was named the top travel wine app by Food & Wine Magazine in 2015, and has been featured in Forbes, Wine-Searcher.com and SiriusXM Radio.
We hooked up with Scott to get his views on speaking at the upcoming conference:
I am excited to present the keynote address at the wine industry’s premier event for wine marketing and tourism. There’s no better conference for those in the wine industry to learn the best tactics to get their brands in front of consumers.
Mobile is such an important piece, if not the most important piece, of the digital landscape today. Consumers spend more time on their smartphones than they do on desktops. Yet there’s so much about mobile, and how to market effectively on the platform, that remains a black box for many in the industry. My goal is to provide the audience clarity, actionable takeaways and inspiration about mobile app and web marketing.
Winery Passport’s objective is to help wineries reach this massive mobile audience by building brand awareness and customer relationships. This results in incremental direct-to-consumer revenue — from a mobile app. As Winery Passport has grown into the wine industry’s most popular mobile app for winery tourism, we’ve used data and feedback to create a platform that maximizes opportunities for wineries.
Texas is the perfect setting for this year’s Wine Marketing and Tourism Conference. There’s been tremendous growth and interest in the wine industry there and I am eager to taste some of the state’s finest wines.
I look forward to spending time with all the attendees and the opportunity to learn more about what others are doing in the wine and travel space.
If you have not yet done so, please consider registering for the WMTC today. Prices increase May 1!