Our pre-conference workshops are kicked off with intensive sessions going on this morning including Digital Marketing for the Wine Industry and Beer Tourism with a panel featuring some of the leaders in the beer industry.
Here is a sneak peek into our presentations today:
Digital Marketing for Wine Tourism
Kicking off this workshop is wine industry expert Gary Nealon of Wine Trail Adventures, whose specific expertise is using digital marketing to increase sales. His presentation was packed full of great tactics an tips to increase traffic and promote your brand with a bang! Also speaking this morning is Nicole Skuba of BlueTreeDigital showing us great information on branding, representing your company and products plus valuable information on SEO and how to properly publish content to maximize rankings.
Follow Wine Trail Adventures and Blue Tree Digital on Facebook and Twitter to find out more about their companies and expertise!
Our other workshop this morning is a Beer Tourism panel discussing all aspects of beer tourism, with a focus on increasing visitors and improving experiences at the brewery level and promoting a region as a good place to visit for beer tourism. The panel is comprised of the following experts (links to their Facebook pages are below):
Mariah Calagione from Dogfish Head brewery;
Virginia Brewers Guild Tourism & Marketing Committee Co-Chair
Kevin O’Connor from O’Connor Brewing;
Margo Knight Metzger, Executive Director of the North Carolina Craft Brewers Guild, and
Tommy Miller of Richmond Brewery Tours.
Make sure to stick with us this afternoon for 3 workshops offered and then of course our Wine Expo at 5pm in the Terrace Ballroom.
Thank to Lansdown Resort and of course to our experts for getting WTC15 kicked off today!
Stay tuned for more updates here or follow us on Twitter to see up to the moment happenings!