Marketing is critical for small food, wine, and beer businesses. Indeed, it is critical for almost all businesses.
We at Zephyr Conferences have 12 years of experience organizing and listening to experts deliver content in the food, wine, and beer industries. Now we have decided to share this expertise with you via a new 10-week video series.
Successful Marketing for Food, Wine, and Beer Businesses
Since we can’t meet in-person and we’re all a little Zoomed-out, we’re going to produce a weekly video discussing a different marketing topic each week. The topics, while useful for all industries, will be geared toward small businesses in the food, wine, and beer industries highlighting specific examples and identifying unique hurdles.
We can’t cover everything in 10 weeks, but plan to discuss the following topics:
- Effective Websites
- Conquering Your Local Area
- Surveying Your Customers
- Consumer Reviews
- CRMs and Email Marketing
- Social Media Marketing
- Video Marketing
- Public Relations
- Influencer Marketing
- Marketing Through Conferences
This list, however, is not set in stone. As we progress through the series, if there’s a subject you’d like us to discuss, please email us.
Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.
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