At this year’s conference in Santa Rosa, we will be focusing on national and international marketing and tourism and how that impacts local wine events and sales. Our three General Sessions will cover each of these topics:
Working Together to Grow Wine Tourism: This session will talk about cross-functional collaboration to grow wine tourism. Our panel will include representatives from a winery, winery association, destination management organization, tour operator, and hotel. In addition, this extended session is designed to encourage audience participation, so come prepared to contribute!
Wine Marketing Around the World: We all know wine marketing is not the same in all regions, whether the difference be California versus New York or the US versus other countries. In this session, hear from a panel of wine industry leaders from throughout the world and learn what in their country might or might not be applicable to you.
The Impact of Wine Events Locally and Globally Wine appreciation is a common theme throughout the world. We will explore how local, regional, national and international wine events impact and promote the wine business as a whole and your business specifically.
Be sure to join us October 23-25, 2018 in Santa Rosa, CA – to register, please visit our registration page at www.winetourismconference.org. The early registration deadline is September 15th, so register today!