We are excited to welcome our 2018 Wine Marketing & Tourism Conference Keynote Speaker – Rob Torres from Google Travel! Today’s travel consumer is more empowered than ever. Digital is a trusted advisor more than ever before. Travelers turn to digital for travel research 2.7X as much as friends/family and 4.5X as much as offline sources. 69% of travelers are more loyal to a travel company that personalizes their experiences (online and offline). The mission for our Travel products is to be the trusted place where travelers go for personalized information to make faster, effortless decisions. In this session, Rob will explore ways you can make the customer experience even better by utilizing these online tools.
In his position, Rob manages and develops integrated and innovative advertising campaigns to help some of the world’s biggest travel brands reach consumers. Before joining Google, Torres was the Vice President of Strategic Hotel Partnerships at Expedia. He holds a bachelor’s degree from the University of Southern California and a Masters of Business Administration from Georgetown. He also sits on the board of directors for many nationally recognized travel business trade associations.
The 2018 Wine Marketing & Tourism Conference will be held October 23-25 in Santa Rosa – to register, please visit our registration page at www.winetourismconference.org.