This year’s Wine Marketing & Tourism Conference will feature three session tracks for attendees: Marketing, Events and Tourism. Attendees can choose to follow one track or attend sessions from different tracks.
Our Marketing Track will help wineries utilize their online marketing to drive traffic to their tasting rooms and improve both onsite and online wine sales. The session topics include:
How Content Marketing Can Grow Your Winery/Hospitality Business: Have you ever wanted a guaranteed engagement model for your marketing? Have you ever wished you had the resources to tell your story – in your own way – to your audiences? Native advertising is the solution to all of this. Learn how you can create a turnkey solution with a sophisticated distribution strategy that is centered around creative excellence and hands-on service.
There is No Spoon: Harnessing Human Nature to Drive Digital Profits: This session will explore how wineries can translate patterns of human behavior (aka, the tenets of behavioral economics) into captivating online experiences, thereby driving brand loyalty & DTC sales.
Ok, Google. Take me to the nearest winery.: Learn about the rise of voice search and how wineries can use voice search strategies to drive real visitor traffic. With connected devices and voice recognition quickly becoming part of our daily activities, wineries need to be ready for the day when consumers search for a winery nearby using voice search rather than by using a search engine.
Managing Your Online Presence to Drive Tasting Room Visits: 80 percent of a consumer’s decision is made about your winery before you even talk to them. Ensuring that you have a strong presence online through your website, social media and review sites is critical if you want to drive new customers into your tasting room.
The 2018 Wine Marketing & Tourism Conference will be held October 23-25 in Santa Rosa – to register, please visit our registration page at www.winetourismconference.org.