Helping You Succeed in the Wine Industry
In week 8 of our 10-week Successful Marketing video series, Allan and his guest, Paul Wagner, Founder of Balzac Communications, discuss the importance of public relations for the beer, wine and food industries. What is Public … [Continue reading]
In week 7 of our 10-week Successful Marketing video series, Allan discusses the importance of video marketing for the beer, wine and food industries. Video Marketing Challenges Include What to film? How to edit? Will … [Continue reading]
In week 6 of our 10-week Successful Marketing video series, Allan and his guest, Sarah Wohlner, Zephyr Conferences’ Marketing Manager, discuss the importance of social media marketing. Social Media Marketing is NOT Free … [Continue reading]
In week 5 of our 10-week Successful Marketing video series, Allan and his guest, Beth Peluse, Zephyr Adventures’ Marketing Director, discuss the importance of databases/CRMs and email marketing. Importance of Databases/CRMs … [Continue reading]
In week 4 of our 10-week Successful Marketing video series, Allan discusses external consumer reviews, how to respond to negative reviews, where to find them and how to setup alerts. Handling Negative Consumer Reviews … [Continue reading]