Helping You Succeed in the Wine Industry
In week 3 of our 10-week Successful Marketing video series, Allan and his guest, Sara Pletcher, Zephyr Conferences' Operation Manager, discuss the importance of customer surveys and what to do with that information. Why Survey … [Continue reading]
In week 2 of our 10-week Successful Marketing video series, Allan and his guest, Andrew from Secret Hopper, provide 20 tips to Running an Effective Taproom or Tasting Room and Marketing In Your Local Community. 10 Steps to … [Continue reading]
In week 1 of our 10-week Successful Marketing video series, Allan discusses effective websites. He'll guide you through the following topics: Determining Your Audience Website Design Blog or News Page (Content Creation) Search Engine … [Continue reading]
Marketing is critical for small food, wine, and beer businesses. Indeed, it is critical for almost all businesses. We at Zephyr Conferences have 12 years of experience organizing and listening to experts deliver content in the food, wine, and beer … [Continue reading]
The 2021 Wine Marketing & Tourism Conference is still scheduled to take place from August 3 - 4 in Eugene, Oregon. We are still in the midst of the pandemic and, in fact, things could get even worse if the new virus variants take hold in the … [Continue reading]