Helping You Succeed in the Wine Industry
Travel plans were canceled. The much-anticipated vacation was postponed indefinitely. We understand tourism, sales and awareness are at an all-time low. Grab a glass of wine and join Zephyr United to learn what the future of travel will look like and … [Continue reading]
The Wine Marketing & Tourism Conference will return to Oregon in 2021, with a date change to August 3 - 5. The conference will take place immediately prior to the Wine Media Conference, allowing industry members to easily participate in both … [Continue reading]
Be inclusive. Don't shame Millennials for their wine preference. Use data. Evolve. Stay true to your story. Create an Instagramable spot. Segment your market. Specialize your marketing. Communicate your message well. These are just some of the … [Continue reading]
Day 2 of the Wine Marketing Conference started out strong with Opening Keynote: Lynda Schenk, Executive Director of the Wine Communicators of Australia. As an international speaker, she provided an excellent perspective and insight into not just the … [Continue reading]
The 9th Annual Wine Marketing & Tourism Conference kicked off today in Eugene, Oregon. The conference runs from March 3-5, 2020, and has over 100 wine industry leaders in attendance. The afternoon started with what we hope you expect at a wine … [Continue reading]