Helping You Succeed in the Wine Industry
Be inclusive. Don't shame Millennials for their wine preference. Use data. Evolve. Stay true to your story. Create an Instagramable spot. Segment your market. Specialize your marketing. Communicate your message well. These are just some of the … [Continue reading]
Day 2 of the Wine Marketing Conference started out strong with Opening Keynote: Lynda Schenk, Executive Director of the Wine Communicators of Australia. As an international speaker, she provided an excellent perspective and insight into not just the … [Continue reading]
The 9th Annual Wine Marketing & Tourism Conference kicked off today in Eugene, Oregon. The conference runs from March 3-5, 2020, and has over 100 wine industry leaders in attendance. The afternoon started with what we hope you expect at a wine … [Continue reading]
Most conferences use the traditional method of education in which an expert or experts at the front of the room provide their wisdom to the audience. We, too, do this at the Wine Marketing & Tourism Conference. However, this method ignores the … [Continue reading]
This is a guest post by WMTC20 speaker, Tammy Boatright of VingDirect. A guest comes into your tasting room, goes through a tasting experience with a host who makes a connection with them, and is invited to join the wine club. They say YES! Your … [Continue reading]