Helping You Succeed in the Wine Industry
One of our Marketing Track sessions this October will focus on “Local Guerrilla Marketing for Your Wine Event”. While the overall goal of any event is to make more money than you spent and to create goodwill in your customer base, your marketing goal … [Continue reading]
One of our Tourism breakout sessions this year will focus on the topic of getting all the stakeholders from a region to work together: from the destination marketers, to the media, to the trade, to the wineries - everyone must have a coordinated … [Continue reading]
by Heather Atherton Did you know there are more than a dozen world-class wine regions across Northern California? California wine goes beyond the quick hour’s drive to the world-renowned Napa and Sonoma wineries. Most of these unique wine regions … [Continue reading]
At this year’s conference in Santa Rosa, we will be focusing on national and international marketing and tourism and how that impacts local wine events and sales. Our three General Sessions will cover each of these topics: Working Together to … [Continue reading]
We will be kicking off our annual conference in Santa Rosa in October with our Sharing Best Practices Summits. Moderated by experts in each field, these three-hour summits will allow participants to discuss topics that are of the most concern to … [Continue reading]