- Tasting Room Management – read below!
- Best Practices for Tour Operators – see blog post here
- Winery Association & Tourism Agency Workshop & Summit – see blog post here
We hope you will join us for both the morning and one of the afternoon sessions!
Tasting Room Management Workshop
A successful tasting room is filled with engaged customers, club members and first-time visitors enjoying a variety of tasting experiences. Consumer demand is shaping the way wineries throughout the nation are updating their tasting options. Millennials are showing a great interest in wine exploration and want more education and high-impact experiences when visiting wineries. Loyal club members and long-term customers expect to be treated like VIP’s when visiting the tasting room and in many cases are looking to make an advance reservation or enjoy a club member lounge space. The key ingredients to managing a successful tasting room is having the right people and systems in place. In the Tasting Room Management workshop at the Wine Marketing & Tourism Conference on November 8th, the top five tools for managing a successful tasting rooms and growing direct wine sales will be revealed.
Can you tell us a few mistakes that wineries make in setting up what they perceive as a good tasting room environment?
While creating a sense of demand is great for selling more wine, tasting room managers who aren’t mindful of managing guest experiences will lose out on repeat business. Most of us have been in a crowded tasting room where it is difficult to event get up to the tasting bar let alone get our hands on the first pour. As direct to consumer wine sales now represents over $2 billion in wines shipped and consumers want more from their visits to tasting rooms, it is essential for tasting room managers to map out guest experiences and have a solid plan in place. To maximize use of space and ensure that both first time visitors and repeat customers are welcomed properly and treated with care, the proper mix of staffing and tasting spaces need to be in place. More will be revealed around the top mistakes to avoid in our workshop session.
When looking at smaller wineries, what is the most important factor they should be investing in when developing a plan for setting up their cellar door sales?