Most conferences use the traditional method of education in which an expert or experts at the front of the room provide their wisdom to the audience. We, too, do this at the Wine Marketing & Tourism Conference. However, this method ignores the … [Continue reading]
Helping Family Wineries Grow Direct To Consumer Sales
This is a guest post by WMTC20 speaker, Tammy Boatright of VingDirect. A guest comes into your tasting room, goes through a tasting experience with a host who makes a connection with them, and is invited to join the wine club. They say YES! Your … [Continue reading]
17 Speakers Including 11 From Outside Oregon at the 2020 WMTC
At the 2020 Wine Marketing & Tourism Conference, we are proud to have 17 speakers, including 11 who are flying into Oregon from out of state. The Wine Marketing & Tourism Conference is not a huge industry event where you get lost in the … [Continue reading]
Experiential Marketing With Sarah Miller of Axis Entertainment
At the 2020 Wine Marketing & Tourism Conference we will hear from Sarah Miller, CEO of Axis Entertainment based in southern California, on the subject of Experiential Marketing. Experiential Marketing, or Engagement Marketing, allows you to … [Continue reading]
Luxury and the Art of Excellence With Eric Guerra
With over 16 years of wine experience having managed or sold over 20 million cases and developed over 500+ wine brands, Eric Guerra is experienced in the wine industry. Having managed iconic brands like Kendall-Jackson, Mumm Napa, Gary Farrell … [Continue reading]
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